Tag: Advertising

Facebook Blocks the Ad Blockers, Refuses to Pay Ransom
Facebook is using technology to blend ads into their HTML, making ads indistinguishable to their content in order to prevent ad blocking. This only works when viewing the full HTML...
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Ad-pocalypse Now? I Think Not!
"Ad-pocalypse Now? I Think Not!" exclaimed Steve Chester, Director of Data and Industry Programmes at the...
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Facebook’s Future: Video, Search, Messaging and VR
Facebook's goal is to connect with everyone, yes every single person in the world. Not just that, but Facebook wants to connect to everyone at all times, in every waking moment. Fa...
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All Hail the Rise of Native Advertising
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it's now their main source of revenue. It's important to note th...
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Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...
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87 Million Millennials on LinkedIn Seeking to Change the World
A LinkedIn study recently took a look a Millennials in an attempt to erase the stereotype that they are lazy, entitled and unemployed. "Given the massive amounts of news coverage (...
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Twitter Offers Event Targeting To Rio Olympics Advertisers
"We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event," says...
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LinkedIn Enables Programmatic Ad Buying
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more eff...
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Google Ad Partner Specializations Launched So Agencies Can Stand Out
Partner Specializations are now being awarded to Google Partner's that can demonstrate expertise in particular area...
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New Facebook Features: Increase In-Store Business & Measure Results
Facebook has announced new features that will help drive more bu...
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Instagram Announces New Tools For Business
Taking the lead of its Mother Ship Facebook, Instagram announced some new tools designed to make Instagram a better place for business. Instagram is already being used by many busi...
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Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement
What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called... The Upfronts vs. the Newfronts! T...
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Uber Offers Adds Deals To The App
Uber announced via TechCrunch that its app users will soon be presented with an Uber Offers option that will give users...
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Google Introduces Page-Level Ads for AdSense
Google just announced a new family of ad formats called Page-level ads, which it refers to as "AdSense's next generation ads." They're designed to help publishers make money from t...
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eBay Adds Product Categories to Promoted Listings
Last year, eBay launched Promoted Listings, an ad format that e...
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