Tag: Advertising

Twitter Launches Ad Groups
Twitter announced ad groups as a new level to its campaign structure in its ads editor so advertisers can have more control over how to spend their budgets and target different aud...
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Here’s Bing’s Mother’s Day Guide For Marketers
Bing is sharing some Mother's Day search insights to help advertisers better plan for the holiday, which will be here in just over three weeks, meaning shopping time is from now an...
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Google Announces Efforts to Combat Display Ad Clickjacking
Google announced that it has rolled out new defenses to protect advertisers against clickjacking, which it has identified as an emerging threat to CPC display ads. Clickjacking...
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AdWords Impression Share Change Will Affect API
Google said on Tuesday that beginning later this month, AdWords will begin rolling out a new calculation for impression share. This will affect reports in the AdWords API if you're...
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Google Announces Full Swift Support For Mobile Ads
Google announced that its mobile adds now fully support Swift, the iOS programming language Apple launched in 2014 and...
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IAB Launches Simple HTML5 Ad Validator Tool
The Interactive Advertising Bureau (IAB) announced the release of a new HTML5 ad validator from its tech lab. It calls this a "first-of-its-kind" online tool for quick and easy tes...
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Facebook Updates Policy on Branded Content, Provides New Tool
Facebook announced updates to its branded content policy that will enable verified Pages to share branded content on Facebook, potentially opening up the social network as a way fo...
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Infographic Looks at ‘Man vs. Machine’ In PPC
Man vs Machine has always been a complicated argument. In every industry, machines have replaced jobs and turned them into automated functions, but there’s one thing technology wil...
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Pinterest Expands Promoted Pins Internationally
Pinterest announced the launch of Promoted Pins in the UK, its first international expansion of the product. According to the company, this is a major market for Pinterest with Pin...
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Pinterest Reportedly Pitching Brands on Digital Couponing
Pinterest continues to expand upon its ad offerings. The company is reportedly testing video...
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Facebook Instant Articles To Support Video Ads
Soon, any publishers - big or small - will be able to use Facebook Instant Articles. In February, Facebook announced the feature would be opened up on April 12. Now, news has e...
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Instagram Ads Get Overlay Update
Instagram announced an update to the overlays that appear on its ads. Rather than a generic "Go to Website" or "Go to App Store" message, it will provide the advertiser's Facebook...
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Google Releases New Guide To Help Advertisers Go Global
Google has a new guide with best practices for helping advertisers enter international markets and go global. Don't worry, it's not a big PDF you'll have to download or anythin...
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Google Redesigns AdWords Interface
As more searches now take place on smartphones than on computers around the world, Google announced it is redesigning the user interface of its fifteen-year-old AdWords product to...
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What They’re Saying About The Loss of Google Right-Side Ads
You're probably aware that Google recently stopped showing the normal text AdWords ads on the right-side of search results pages on the desktop, which brings the design more in lin...
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