Tag: Advertising

LinkedIn Ends Network Display, Lead Accelerator
A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as L...
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Instagram Launches 60-Second Video Ads
Instagram has begun rolling out sixty-second video ads to marketers. "We recognize that advertisers have a variety of creative resources and want to bring more choice to help t...
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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns
Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped ca...
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DoubleClick Gives Brands New App Install Features
Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For starters, if your app is...
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Paid Search Growth Slows to a Crawl
Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Ba...
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Google Ends AdWords Support For Old Versions of IE
Earlier this month, Microsoft ended its support for o...
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Amazon To Run First-Ever Super Bowl Ad
Amazon has never advertised during the Super Bowl before, but that's about to change as the company hopes to rev up sales of its Echo smart device. Amazon is giving us a sneak...
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Some Twitter Users Don’t See Ads
Some Twitter users see fewer ads than most of us. Some don't even see any at all. This has been going on for months. That is...
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Good News About Google’s Big Upcoming Change
A lot of webmasters and publishers are gearing up for Google's big Accelerated Mobile Pages launch next month. Sometime in late February, Google will begin sending search traffic t...
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Increasing Demand Sends Instagram Ad Prices Up
Instagram marketing partner Brand Networks released a new report looking at pricing and the effectiveness of the image and video sharing service's advertising and how these have ch...
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AOL Announces ONE by AOL: Publishers
At the Interactive Advertising Bureau's Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers...
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A Quick Guide To Gmail Ads
For months, Google has been releasing quick video tutorials as a series called "AdWords in Under Five Minutes". It's been a while since they released one, but this week, they relea...
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It Would Take You 25 Years to Look At All The Bad Ads Google Killed Last Year Alone
Google says it has a global team consisting of over a thousand people specifically dedicated to fighting bad ads. Over the course of 2015, those people (along with Google's technol...
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Video Ads Reportedly Coming to Pinterest
Pinterest is planning on launching video ads. That's the word from a new report fro...
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4 New Features In Bing Ads Keyword Planner
Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new...
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