Tag: AdWords

Who Has It Right On Enhanced Campaigns: Google Or Bing?
In early February, Google introduced Enhanced Campaigns, which it described...
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Google’s New ValueTrack Parameters Go Live
Last month, Google announced new ValueTrack parameters for Enhanced Campaigns for advertisers using keyword lev...
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Google Updates AdWords Trademark Policy
Google announced some updates to its AdWords trademark policy. Beginning on April 23, AdWords keywords that were restricted as a result of a trademark investigation will no longer...
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Watch Google’s Latest Enhanced Campaigns Webinar
Google has uploaded a new webinar about Enhanced Campaigns to YouTube. Advertisers with a half hour to spare would probably do well to check it out. This one specifically deals wit...
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Google Enhanced Campaigns Get New ValueTrack Parameters
Google announced today that it will be launching new ValueTrack features for advertisers using keyword level UR...
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Google Launches New Mobile App Download Ad Format
Google has a new mobile app download ad format aimed at making it easier for people to download advertisers' ap...
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Google Changes AdWords Terms in Some Countries
Google announced some updates to its AdWords Terms & Conditions in North America, the Caribbean, and Latin America (except Mexico, Argentina and Brazil). You can see the full count...
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Google Launches New Survey Ads, TrueView For AdMob, Online Games
Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an...
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The Latest In Google’s Plot Against Groupon
Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us:...
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Google Adds Search Funnel Columns In AdWords Tabs
Google announced the launch of new Search Funnels columns in AdWords so advertisers can add them to their campaigns, ad groups, keywords and ad tabs. "Search Funnels show you h...
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Google Adds Enhanced Campaigns Support To DoubleClick Search
Last week, Google unveiled "Enhanced Campaigns" sending ripples of both worr...
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What Google’s Enhanced Campaigns Mean For Small Businesses
It's been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has...
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AdWords Evolves For Enhanced Multi-Device Campaigns
Google just announced the launch of enhanced campaigns for AdWords, which it says will help advertisers better manage their campaigns in a multi-device world....
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Google Wins Six-Year Legal Battle Over Ads In Australia
Google has won a legal battle against the Australian Competition and Consumer Commission (ACCC) after six years in court. The ACCC had alleged that Google enaged in "misleading and...
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Harvard Professor Says Google’s Ads Are Racially Discriminating
Harvard professor Latanya Sweeney has put together a report saying that Google is racially discriminating with some of its ads. Google, of course, says this is not the case. St...
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