Google announced some improvements to location targeting and location extensions in AdWords.
For location targeting, advertisers can now target specific airports - over 350 of t...
Google is rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions yo...
Google and Rosetta Stone have been battling in court for several years. Both companies have had favorable rulings at one time or another. Rosetta Stone claimed that Google infringe...
According to a new analysis by WordStream, Google's flagship product is pulling in over $100 million in search advertising dollars every day. In addition, Google search ads had 5....
When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now inv...
Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a "rotate evenly" change, and eligibili...
Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downl...
Last year, Google launched a pilot for AdWords Business Credit in the United States, giving small businesses an AdWords branded credit card. Now, Google is...
You've long been able to connect your Google Analytics and AdWords account, but Google has now announced that it is making it possible to use Google Analytics data from right withi...
Google announced a new Shared Budgets feature for AdWords today, which lets advertisers establish a single daily budget shared by multiple campaigns, within one account.
Accord...
Google announced today that it has updated its AdWords policies on software principles, arbitrage, advertiser claims and relevance, clarity and accuracy. The changes will go into e...
Some people think Google's search results pages are getting too cluttered. There's no question that Google has been adding more elements to them over the years. In fact, just today...
Google announced that AdWords scripts are now to all advertisers around the world. Google has also added the ability to run more complex scripts, use real-time data to manage campa...
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