Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks.
As Google explained, adver...
Anybody who works in customer service will tell you that it can be a thankless job. Not to say that all days are bad but it can definitely be tiring. I noticed a post on...
Google made a couple AdWords-related announcements advertisers will want to take note of.
For one, they will soon offer ad group level impression share metrics for the search a...
Google announced a couple of new targeting options for mobile advertisers today: WiFi targeting, and targeting by mobile operating system version.
"To reach users when you know...
Email marketers might be very happy to know that Google is testing an AdWords format that will allow Google searchers to subscribe to their emails directly from search results page...
The Office of the Inspector General for the Troubled Asset Relief Program (SIGTARP) has shut down 85 online mortgage modification scams, and says it is cooperating with an ongoing...
Today’s infographic round-up explores how Google AdWords work, the differences and similarities between Google and Facebook when it comes to security and privacy, and how diffe...
Google announced that it has connected location targeting in AdWords to Google Maps to provide more info about locations, make relevant location suggestions and improve accuracy in...
Google is rolling out bid-per-call in AdWords to US and UK advertisers over the next few weeks. This means advertisers have the ability to bid for phone calls, as well as for clic...
Google announced the launch of Dynamic Search Ads, which let advertisers target relevant searches with dynamic ads generated directly from their site. It's in limited beta for now....
Google has announced a new conversion tracking metric for AdWords: reporting for calls placed from mobile pages. As mobile usage skyrockets, and smartphone use in particular, this...
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