Tag: AdWords

Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?
In case you're wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google's word for it anyw...
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Google Extends Ad Targeting Based on Browsing History. Good or Bad?
Remember Google's interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now roll...
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Should Google Display Click Counts on Ads?
Google is testing an AdWords feature that displays how many clicks an ad has received for a particular advertiser. It's unclear how widespread the testing is, and whether or not Go...
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Google Aims to Improve Estimates for Clicks, Costs, Positions in AdWords
Google just announced that it had made an adjustment to the algorithm it uses to provide traffic estimates in AdWords. The change, the company says, should improve stats for estima...
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Google Lets Advertisers Target Tablets Beyond the iPad (Watch Out for Increased Costs)
As one of about a hundred announcements from the company today, Google said it is developing new targeting options for advertisers, including a way to target tablet users. In a...
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Is Search Advertising the Worst Form of Advertising?
What is the best form of advertising? Not search, according to a report published this week...
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Google AdWords Instant Previews Could Save You Some Money
Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant...
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Google Announces Free Phone Support For AdWords Customers
Today, a major change to the way Google deals with advertisers' questions and problems is taking place.  AdWords users will no longer be limited to receiving support via email and...
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Google Media Ads Launched for AdWords
Google announced the launch of a new ad format for AdWords today - the Media Ad format. These ads allow advertisers to place emphasis on video from the search results page. The new...
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AdWords Location Targeting Gets Improvements
Google has launched some better location-targeting controls for AdWords advertisers. Now, you can target or exclude specific physical user locations. "By physical location, we m...
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Spaces Between Keywords In AdWords Display URLs
Seeing some strange Adwords tests this morning, with spaces between words in Adwords display urls when they contain a keyword in (or matched) to the query. Screenshot below for ‘th...
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Google Toughens Stance On Counterfeit Goods
Counterfeit goods tend not to make anyone happy in the long run.  Buyers are frustrated when logos rub off and products fall apart.  Manufacturers don't like the cheap competition....
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Google Gives Small Businesses A Bunch of Free Resources, $100K in Ad Spend
This year, Google says it is going to "help businesses, great and small, get the most out of the Internet." The company has selected five small businesses from differe...
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Google Updates Ad Preview Tool
AdWords advertisers who prefer not to go with the "guess and check" method when trying to attract customers are in luck.  This afternoon, Google announced some im...
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Irrelevant Keywords Can Be Costly
Some Google AdWords advertisers are not pleased with what they are finding in...
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