Tag: AdWords

Google Launches New “Click Type” Reports for AdWords
Google has added a new kind of report to AdWords called "Click Type". This is designed to help marketers measure how different elements of AdWords ads impact their cli...
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Google Solicits AdWords 10th Birthday Tributes
For quite some time, AdWords has been good to Google and a lot of other companies, and Google would now like some outside help as it celebrates that fact. Advertisers have been as...
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Google Tests AdWords, Call Metrics Integration
When creating a form for customers to fill out, it's easy for business owners to slip in a question asking who referred them.  Finding out how someone got a phone number is...
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You Can Now View Query Path Reports in AdWords Search Funnels
Google introduced a new feature to its AdWords Search Funnels today: the Top Paths (Query Pa...
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Google Rolls Out AdWords Campaign Experiments Across the Globe
Google announced that AdWords Campaign Experiments (ACE) is rolling out globally. ACE was...
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Google to Implement Monthly Charging Limits in AdWords
Google announced today that it is introducing a monthly charging limit for AdWords campaigns, which is automatically calculated based on advertisers' daily budgets. ...
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Top AdWords Spenders IDed By Leaked Document
Google shareholders who have a few extra thank you notes sitting around might consider sending them to AT&T, the Apollo Group, and Expedia, along with a handful of other com...
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Google Adds Multiple Addresses to Mobile Ads with Location Extensions
Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple location...
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Google Expands “Analyze Competition” AdWords Feature
A couple months ago, Google introduced the "Analyze Com...
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Google Gives Small Businesses a Forum to Discuss AdWords
Google has launched a section in the AdWords Help Center aimed at helping small businesses improve their campaigns. It's called...
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Google Launches Enhanced CPC for AdWords
Google has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the cam...
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Google Analytics Intelligence Gets New Alerts Features
Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence. If a user has their Analytics and AdWord...
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AdWords Campaign Experiments and Trademark Policy Changes
Google has announced that it is rolling out AdWords Campaign Experiment...
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Google Makes Changes to AdWords Partner Reporting Policy
Google has announced some upcoming changes to the way its third party partners provide reports and information about AdWords to their clients. "In order to...
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Google Makes it Easier to Track Mobile Clicks
Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices. "The ValueTrack parameter has long allowed you to track the clicks t...
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