Tag: AdWords

Google to Retire AdWords Report Center
Google is making changes to reporting in AdWords. They've moved some of the reports from the...
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Google Announces Google Display Network
Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network. Neal Mohan, V...
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AdWords Advertisers Get Click-to-Call from Apps Format
Google has made its click-to-call ad format for mobile apps and mobile website content available for all AdWords advertisers. The feature was...
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Google Lets AdWords Advertisers Analyze Their Competition
Google has introduced a new "Analyze Competition" feature for AdWords advertisers. It can be found in the "opportunities" tab. The feature ex...
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Google Introduces AdWords Campaign Experiments
Today Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting...
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Google Lets Brand Advertisers Target Top Sites
Google has announced a new filter for advertisers running brand campaigns, to allow their ads to only show on AdSense sites ranked among the top 1,000 largest on the web, as def...
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Upgrading Local AdWords Ads to Location Extensions
Google is about to transition local business ads in advertisers' AdWords accounts to ads that are compatible with the location extensions the company introduced last year....
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Google Nixes AdWords Maintenance, Announces Webinar
AdWords professionals know by now not to fiddle with their accounts on the second Saturday of every month; maintenance is always scheduled to occur from 10 AM to 2 PM.  Goo...
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Google Conversion Optimizer Gets Target CPA Bidding
Google has launched a new feature for its Conversion Optimizer tool for AdWords...
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Google Completely Launches AdWords for Mobile
Google announced today that AdWords for Mobile is now fully available, after being...
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Google Gets Favorable Ruling In Rosetta Stone Case
A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge. In its lawsuit, filed in...
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Google Gives Qualified Agencies Preferred AdWords API Pricing
Today Google announced new preferred AdWords API pricing.  Qualified AdWords Certified Pa...
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Google Scraps GAP, Launches AdWords Certification Program
Google is retiring the Google Advertising Professionals (GAP) program, and replacing it with the new Google AdWord...
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Google Introduces iPad Targeting
AdWords users who feel an urge to target iPad owners can now do so without reaching out to people carrying Android devices and iPhones, as well.  Google's added an option t...
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Google Gives AdWords for Mobile Interface to Advertisers
Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers. "AdWords for mobile works best...
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