Tag: AdWords

Google Finally Launches AdWords App For iOS
After all these years, somehow Google didn't have a dedicated AdWords mobile app until last March when it launched one for Android. Somehow, it has still taken nearly eleven mo...
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Google Ends AdWords Support For Old Versions of IE
Earlier this month, Microsoft ended its support for o...
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Google Adds Custom Forumlas Support to AdWords Columns
Google announced in a Google+ update that Custom Columns in AdWords now supports custom formulas. Google first...
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A Quick Guide To Gmail Ads
For months, Google has been releasing quick video tutorials as a series called "AdWords in Under Five Minutes". It's been a while since they released one, but this week, they relea...
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It Would Take You 25 Years to Look At All The Bad Ads Google Killed Last Year Alone
Google says it has a global team consisting of over a thousand people specifically dedicated to fighting bad ads. Over the course of 2015, those people (along with Google's technol...
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Google Gives AdWords Display Planner Some Enhancements
Google announced some new enhancements to Display Planner, which forecast how many clicks and impressions are available in your bid and budget range, based on current auction data....
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Don’t Measure Conversions? That’s Ok, Google Has You Covered.
Google announced the launch of a new Google Analytics feature called Smart Goals for businesses that don't measure conversions. The aim of the feature is to help businesses identif...
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Google Kills AdWords Social Extensions, Which Showed Google+ Follower Counts
Google announced that social extensions, which showed Google+ follower counts, will no longer be displayed with ads on Google search and search partners as of December 10. Well...
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Google Adds New Reporting Features to AdWords
Google announced the addition of three new reporting features for AdWords aimed at helping advertisers understand how their automated bid strategies are performing. There are n...
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Google Introduces New App Install Ad Formats
Google announced the launch of two new "rich" and "immersive" ad formats for app installs. One lets users actually play a game within an ad while the other is an HTML5 format custo...
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Google Shopping Gets Redesign For The Holidays
Google announced that it has redesigned Google Shopping as the holiday season approaches. The new design is geared toward mobile users as mobile shopping related searches have outp...
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AdWords Campaign Drafts, Experiments Available For Testing
Google announced in a Google+ post the other day that campaign drafts and experiments are now available for e...
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YouTube Shopping Ads Come To AdWords
Google announced that TrueView for Shopping and Shopping ads on YouTube are now available in AdWords. The former was announced in May to let businesses run product ads with rel...
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Google AdWords Manager Accounts Get New Features
Google announced some new features for AdWords Manager Accounts (MCC) including Google Analytics account linking and remarketing tag and list sharing. Advertisers can now link...
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Google Introduces Text Message Subscription Ads
Google is testing a new ad format that delivers brand offers and updates to consumers' phones via text message. The company is enabling users to subscribe to a Google service that...
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