Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without an...
Google just announced a step it's taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that ha...
Google announced that it is adding cross-account campaign management, new reporting tools, and improved account navigation for AdWords My Client Center (MCC), a name which Google i...
Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targete...
Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater hei...
Google made a bunch of AdWords announcements at an AdWords event on Tuesday. The event, which was streamed live on the Internet is available to watch in its entirety here:...
Google said it's about to roll out three new features in AdWords that will help multi-channel advertisers manage their reporting and find insights that matter most more easily. The...
Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It's hard to believe Google is just now offering such an app,...
Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more invento...
Google announced the launch of new call-only campaigns for AdWords. These let businesses reach customers by prominently showing their phone number, business description, and a call...
Google announced the launch of new "Upgraded URLs" for AdWords Ads, which enable advertisers to spend less time managing tracking updates while reducing crawl and load times for th...
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