Tag: AdWords

AdWords Keyword Planner Adds Conversion Estimates
Google announced the addition of conversion estimates in the AdWords Keyword Planner. The tool is now showing advertisers how varying bids may influence their campaigns' perfor...
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Google Launches Flexible Bid Strategy Report Updates
Google announced a couple of reporting enhancements for AdWords flexible bid strategies, including strategy-level insights and statuses. The strategy-level report shows how bid...
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Google Analytics Gets Shopping Campaigns Report
Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for...
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AdWords Gets Local Google Forwarding Numbers
Google announced the launch of local Google forwarding numbers, which local businesses will be able to display on their ads. The point is that these have local area codes, and may...
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Google Announces Treemaps In Google Analytics For AdWords Insights
Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next se...
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Google My Business, AdWords Express Apps Get Updates
Google announced some updates to the Google My Business and AdWords Express apps aimed at making it easier for businesses to find the right customers. With Google My Business f...
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Google Updates How AdWords Reports Analytics Metrics
Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be rename...
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Google Expands Local Inventory Ads
Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia....
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Google Adds Callout Extension Support To AdWords API
Google announced new "callout extension" support in the AdWords API. The company introduced callout extensions for its ads earlier this month. In a quick note...
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Google Adds Shopping Campaigns To AdWords Scripts
Google announced that AdWords Scripts now supports Shopping Campaigns. AdWords Scripts was first...
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Google Changes Search Ads On Smartphones
Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. H...
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Google Launches AdWords Editor 10.6
Google announced the launch of the latest update to AdWords Editor Tuesday night: version 10.6. One addition to the offering is the ability to manage Mobile App Installs campaigns....
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Google Launches Callout Extensions For AdWords
Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services. You...
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Google Talks Invalid Clicks In New AdWords Video
Google regularly uploads videos to the Google Ads YouTube channel, answering questions related to AdWords asked on Twitter, Facebook, and Twitter. The company has posted a new...
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Google Gives Marketers New Reason To Be Upset
Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is givi...
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