Tag: AdWords

Here’s How To Add Google’s Remarketing Tag To Your Site
Google has been putting out "quick tip" videos for using its various ad products, in...
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Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year
50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is bas...
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Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]
There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it's one...
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AdWords Team Answers Questions About Data Feeds, Keyword Insertion & Mobile Bid Adjustments
Google put out a new video in which a couple guys from the AdWords team answer questions submitted via social media. They tackle the subjects of approving Merchant Center Data Feed...
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Here’s A Quick Tip About Google’s Remarketing Ads
Google just posted this "AdWords Quick Tip" about remarketing ads. The general gist is: make sure you have enough ad formats in your remarketing campaign to ensure you have more ch...
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Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening
Last fall, Google was spotted testing a big banner-style ad in search results. As we know, any of these tests...
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Google Makes Changes To TrueView Ads
Google announced some upcoming changes to its TrueView video ad formats, which will take effect on April 15th. Google will actually be reducing the number of available TrueView...
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Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10%
Google announced that it is rolling out a new consumer ratings annotations format for search ads, which gives users "detailed" consumer opinion data. Don't worry. They highlight th...
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Google Redesigns AdWords Express Dashboard
Google has redesigned the dashboard in AdWords Express making it easier to find info you're probably looking for. Here's a look:...
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Google Busts Myths About Display Campaign Optimizer
Google has posted a new Office Hours video about Display Campaign Optimizer. It features a Google Display product manager and product expert discussing the auto-targeting product....
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Google Talks Real Time Bidding With Audience Targeting
Google has made a recent webinar on real time bidding with audience targeting available for everyone. Google says in the description, "In this Learn with Google Hangout On Air...
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Google Analytics Gets New AdWords Reports For Download Campaigns
Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start gettin...
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Google AdWords Adds ‘Flexible Conversion Counting’
Google announced a new AdWords feature called flexible conversion counting, which is described as an improved way for advertisers to count conversions that "really matter". Goo...
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Google Announces Worldwide Availability Of Shopping Campaigns
Back in October, Google announced a new kind of product listing ad cam...
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Google Ordered To Pay AdWords Royalties Over Patent Infringement
A court has ruled that Google must pay 1.36% of its U.S. AdWords earnings from 2012 to 2016 to holding company (or patent troll, if you prefer) Vringo, which bought some old Lycos...
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