Tag: CRM

SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud
SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the...
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SAP CEO: It’s All About the Customer Experience
SAP CEO Bill McDermott, in a wide-ranging...
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5 Reasons Your Business Needs CRM Right Now!
Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (C...
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Salesforce Wants to Buy MuleSoft, $6.5 Billion Offered for Acquisition
In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs to have a proper Customer Relat...
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Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data
A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it pos...
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Quick Guide to Choosing the Right CRM Software for Your Business
Building and maintaining positive relationships with customers is a key factor in a company's success, regardless of what industry or niche it's ope...
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4 CRM Trends to Watch Out for in 2018
There's no denying that Customer Relationship Management (CRM) software has changed a lot since the 1990s. These days, CRM software is the go-to too...
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We Don’t Sell Products, We Sell Change
"I actually believe that we don't sell products, we sell change," says Tiffani Bova, Customer Growth and Transformation Evange...
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What is CRM? Salesforce Provides Small Businesses with a Simple Explanation
Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted...
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What Marketers Can Expect From LinkedIn in 2017
With the backing of Microsoft, LinkedIn has...
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Twitter Improves the Use of Direct Messages as CRM
Twitter announced today new features that help companie...
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A Connected Product Can Drive Success
Salesforce is conducting their annual Dreamforce conference this week with a variety of speakers giving talks. One that wa...
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Salesforce Einstein Announced–Artificial Intelligence for Everyone
In a major initiative that has been in the works for two years, Salesforce is integrating artificial intelligence into all of its CRM cloud platforms. It enables any business to us...
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How to Use Twitter to Improve Customer Service
In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interestin...
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Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...
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