Google launched a new site called Google Analytics Demos & Tools for developers. As you might have guessed, it includes tools and demos.
It includes a full-featured Enhanced Ec...
Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for...
Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next se...
It's hard to believe that this is only just now happening, but Google finally announced an iPad app for Google Analytics. The announcement comes from Nikhil Roy in a...
Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the...
Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be rename...
Google announced the launch a new Tag Manager API as well as a new interface for it, and some more third-party templates. The company expects these to make both marketers and IT te...
Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics.
The Audience Demographics and I...
Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their si...
You've had plenty of time to upgrade to Google's Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the un...
Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it's been hard to identify real traffic coming to pages.
There's a...
Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager.
"Today's consumers move easily across many chann...
Google announced the beta release of a "complete revamp" of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product perf...
Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps a...
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