Tag: google analytics

Google Analytics Gets Cost Data Import Tool
Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliat...
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Google Opens Mobile App Analytics Up To All
In June, Google introduced Mobile App Analytics in closed beta. A...
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Google Real Time Analytics Gets Profile Support
Google is rolling out Real Time support for profiles in Google Analytics. Data from the Real Time Analytics feature (...
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Google Adds Google Analytics Data To AdWords
You've long been able to connect your Google Analytics and AdWords account, but Google has now announced that it is making it possible to use Google Analytics data from right withi...
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Safari Makes Google Searches Encrypted, Distorts Analytics
Mobile Google searches are more secure from Safari on iOS 6 than they were in previous versions of iOS or from other mobile browsers. Apple is reportedly routing Google searches th...
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Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code
Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one...
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Google Analytics Gets Some Ecommerce Updates
Google announced some updates it's making to Google Analytics tracking code and processing, specifically related to ecommerce. "These changes will allow you to better filter, se...
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Google Analytics Gets New Shortcuts
Google announced the launch of Shortcuts in Google Analytics. These, as Google explains, are designed to get your the exact view you want of your data in "record time." Google...
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Google Analytics Gets New Apps Script Automation
Google announced today that it has released a new Google Analytics feature, that enables data from GA to be put into any Apps Script-supported product more easily. That includes Go...
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Google Analytics Multi-Channel Funnels Reporting Gets API
Google has released the Multi-Channel Funnels API, a feature the company says has been heavily requested since they...
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Google Launches Remarketing With Google Analytics
Google has announced that it's rolling out Remarketing With Google Analytics in beta, to help users create r...
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Google: Use This Code To Adjust Your Bounce Rate
Google put out an interesting post on the Google Analytics blog today about how to track adjusted bounce rate. For the record, Google apparently...
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Check Out These Changes To Content Experiments In Google Analytics
At the beginning of June, Google announced the launch of Co...
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Google Analytics Finally Comes To Android
Google Analytics is finally available for Android phones via the new Google Analytics App. The app allows users to access the same accounts and profiles as they can from the de...
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Google Analytics Just Became Relevant To Mobile App Developers
Google announced a new set of reports in Google Analytics called Mobile Apps Analytics to better help marketers and developers measure mobile apps. The reports include metrics like...
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