Tag: Marketing

Here’s Bing’s Mother’s Day Guide For Marketers
Bing is sharing some Mother's Day search insights to help advertisers better plan for the holiday, which will be here in just over three weeks, meaning shopping time is from now an...
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Google Tag Manager Fundamentals Now More Widely Available
Last summer, Google launched a training course for marketers, analysts, and devel...
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Facebook Gives Marketers More Reasons To Take Live Video Seriously
Facebook announced some major changes in recent days that will greatly impact how people consume video and how businesses and marketers will use it to their advantage. Facebook vid...
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IAB Launches Simple HTML5 Ad Validator Tool
The Interactive Advertising Bureau (IAB) announced the release of a new HTML5 ad validator from its tech lab. It calls this a "first-of-its-kind" online tool for quick and easy tes...
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Facebook Updates Policy on Branded Content, Provides New Tool
Facebook announced updates to its branded content policy that will enable verified Pages to share branded content on Facebook, potentially opening up the social network as a way fo...
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Infographic Looks at ‘Man vs. Machine’ In PPC
Man vs Machine has always been a complicated argument. In every industry, machines have replaced jobs and turned them into automated functions, but there’s one thing technology wil...
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Instagram Ads Get Overlay Update
Instagram announced an update to the overlays that appear on its ads. Rather than a generic "Go to Website" or "Go to App Store" message, it will provide the advertiser's Facebook...
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For ROI, Email Marketing Makes Big Leap Over Last Year
Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...
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Twitter Universal Website Tag Helps You Track Website Conversions, Manage Tailored Audiences
In 2014, Twitter launched the website tag for remarketing, enabling advertisers to...
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What They’re Saying About The Loss of Google Right-Side Ads
You're probably aware that Google recently stopped showing the normal text AdWords ads on the right-side of search results pages on the desktop, which brings the design more in lin...
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Why You Need a Killer About Me Page
Your about me page is, statistically speaking, one of your top 10 pages on your site. It's right up there with your home page, your most popular articles, and your "call to action"...
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Here’s A Great Checklist For Business Social Media Use
By now, many businesses have settled into something of a groove when it comes to their approach with social media, for better for for worse. Others are always looking for ways to i...
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Microsoft Adds New Tracking Parameters for URLs in Bing Ads
Microsoft announced some new tracking parameters for URLs in Bing Ads. There are three new tags - {Campaign}, {AdGroup} and {Network}. Advertisers can add these to their landing p...
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Facebook Updates Atlas Platform With Video Capabilities and More
Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value bo...
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These Are The Ways Facebook Advertising Is Improving
Globally, Facebook now has 3 million businesses actively advertising. Over 70% of these are from outside the United States. Does Facebook account for a significant port...
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