Tag: Programmatic Advertising

AOL Makes Programmatic Ad Deal With A+E Networks
AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL's programmatic platform as a p...
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Adobe Launches New Programmatic Ad Platform
Adobe announced that it is rolling out what it is calling "the industry's most advanced" global programmatic advertising platform, specifically for advertisers and publishers using...
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Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage
IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company mana...
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Study Looks At Marketer Perceptions of Mobile Ads
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most...
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TapSense Announces Ad Platform For Apple Watch
Mobile ad exchange TapSense announced the launch of what it says is the industry's first programmatic ad platform for the Apple Watch, even before the device itself is released. Th...
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Apple Opens iAd Access To Ad Tech Companies
Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying. Participating partne...
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Yahoo Is Buying BrightRoll For $640 Million
Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo's premium deskto...
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Disqus Sponsored Comments Go Programmatic
Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it's launching programmatic ad buying for its Sponsored Comment...
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IAB Opens Pubic Comment On OpenDirect Spec
AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interacti...
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AOL Extends Publicis Partnership Into Programmatic Video, Linear TV
At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a resul...
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AOL Offers Up Ad Inventory Programmatically In UK
AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That's 100% of if inventory from its owned and operated sites, wh...
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Programmatic Advertising is Heavily Impacting Online Media, says Steve Danson
Commissioned News Story (Source: Keyword Digital) Programmatic advertising is still in its early days, but many industry insiders already agree that it's going to be hu...
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