Tag: Salesforce

Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...
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Salesforce Acquires MetaMind To Add AI to Services
Artificial intelligence startup MetaMind launched in late 2014 with $8 million in funding from Salesforce CEO Mark Benioff and Khosla Ventures. Now, Salesforce has has acquired it....
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For ROI, Email Marketing Makes Big Leap Over Last Year
Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...
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Salesforce Launches Wave for Community Cloud
In 2014, Salesforce launched Community Cloud, propelling itself into the fast-growing enterprise collaboration market. Last year, it launched Wave Analytics. Now, the company i...
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Salesforce Launches Quotable Content Site For Salespeople
This week, Salesforce announced the launch of Quotable, a new site with articles aimed at benefiting sales professionals of all types. According to the company, it will be full...
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Salesforce Introduces Updated App Cloud
Last fall, Salesforce announced Salesforce App Cloud...
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Salesforce Infographic Looks at Holiday Marketing Trends
Another day, another interesting infographic from Salesforce. Earlier this week, we...
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Salesforce Infographic Looks At 2015 State of Customer Service
Salesforce polled 1,900 "global customer service leaders" about their practices. Findings can be found in the new...
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Salesforce Marketing Cloud Adds Pinterest Features
Salesforce just announced that Salesforce Marketing Cloud is now a Pinterest Marketing Developer Partner for Content Publishing with the addition of new tools for Social Studio....
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Salesforce Kicks Off Dreamforce By Unveiling SalesforceIQ, Salesforce IoT Cloud
Salesforce opened its big Dreamforce conference on Tuesday with 160,000 registered attendees. The event kicked off with two major announcements from the company - SalesforceIQ and...
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Salesforce A Has Building With An Awesome Pac-Man Wall
Businesses can expect to see a lot of Saleforce news this week as the company kicks off its big Dreamforce event on Tuesday....
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Salesforce App Cloud Launched As Unified PaaS Complete With Learning Resource
Salesforce announced Salesforce App Cloud, which it calls the "next evolution" the Salesforce1 Platform. It brings together Force.com, the new...
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Infographic Compares Meerkat & Periscope For Business
Meerkat and Periscope both quickly made names for themselves with their live streaming apps launched earlier this year. A lot of businesses have been testing the waters and trying...
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Salesforce Announces What It Calls ‘The Future of CRM’
Salesforce just announced Lightning, which it calls the future of CRM. It combines a major redesign of the user experience, which the company calls the "Lightning Experience."...
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