Tag: Yahoo

Yahoo Is Buying BrightRoll For $640 Million
Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo's premium deskto...
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Honda Fit Named Yahoo! Value Car of the Year
The automotive industry is now evolving at fast rate and car manufacturers are now racing to implement new technology into their latest models. New companies such as Tesla are gai...
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IAB Opens Pubic Comment On OpenDirect Spec
AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interacti...
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Yahoo Taps Hipmunk For Flight And Hotel Search
Hipmunk announced that it has been named Yahoo's exclusive flight and hotel search provider, and is now integraed with Yahoo Travel, giving users access to Hipmunk's own travel sea...
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Report: Yahoo To Launch New Homepage Next Month
As you may know, Yahoo has been toying around with homepage redesigns again. It really hasn't been all that long since the company launched a new look, but it apparently feels it'...
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Yahoo Does Some New Search Personalization
Yahoo announced that Yahoo Search is now showing personal results for signed-in users, which include upcoming flights, events, and packages. This is across mobile, tablet, and desk...
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Yahoo Is Doing Better In Search Than Display
Yahoo came out swinging with its third quarter earnings report and conference call...
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Yahoo Earnings Released, Revenue $1.09 Billion
Yahoo just released its earnings report for the third quarter. Revenue was $1.09 billion with earnings per share at $0.52. The company's results were well above Wall Street expecta...
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Yahoo Is Reportedly Investing in Snapchat and Its Sky-High Valuation
Yahoo is one of the backers that's ready to throw out a funding round that values Snapchat at $10 billion, according to reports. The...
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Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years
The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report...
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Google Admin iOS App Gets New Features
Google announced an update to its Admin app for iOS. As the company explains, "Google Admin let's you manage your Google for Work account on-the-go. Add and manage users and gr...
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Yahoo Tests Out Another Homepage Redesign
Yahoo is tinkering around with its homepage again. It wasn't all that long ago (last year in fac...
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Bing Ads Launches Enhanced Sitelinks
Microsoft announced the launch of Enhanced Sitelinks for Bing Ads, two years after Google...
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After 20 Years, Yahoo Directory Gets The Axe
It is truly the end of an era. Yahoo officially announced that it's killing off the Yahoo Directory. Okay, maybe that era technically ended a long time ago, but it's really over no...
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Yahoo Reportedly Settles Class Action Suit Over Localworks
In January, a class action suit was filed against Yahoo over claims that its Localworks lead generation offering didn't work as advertised. The suit didn't get a lot of press,...
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