Tag: YouTube

Are You Ready for the New Mobile Gold Rush?
"Are you ready for the new mobile gold rush? Of course you’re not," said...
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YouTube Bigger Than Ever
YouTube was founded in February 2005 by Chad Hurley, Steve Chen, and...
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How To Be an Entrepreneurial YouTube Creator
Have you ever thought of being a YouTube star or perhaps really using YouTube and your personality to promote your business? You can do it just as literally thousands of YouTube en...
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New YouTube Tools Makes Video Ad Making Easy
YouTube today introduced a suite of tools for business of all sizes to make video ads. At launch, YouTube...
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How To Build Your YouTube Audience, From A Gamers Perspective
YouTube is arguably the most disruptive marketing platform of this decade. Yes, it's b...
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YouTube, Facebook, Twitter, Microsoft Agree To Censor EU “Hate Speech”
In a disturbing agreement from the perspective of free speech advocates Tuesday, the European Commission and U.S. based social media companies Facebook, Twitter, YouTube and Micros...
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Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement
What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called... The Upfronts vs. the Newfronts! T...
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Amazon Launches YouTube Competitor, Amazon Video Direct
Amazon today announced the launch of Amazon Video Direct (AVD), a head-to-head competitor with Google's YouTube platform. Amazon touts i...
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YouTube Connecting Brands To Viral Videos
YouTube announced at the Digital Content NewFronts a new product enabling brands to advertise on its fastest-rising videos. The product, called Breakout Videos, identifies videos a...
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It Has Begun… TV Ad Spending Shifts To Online Video
Magna Global, which buys ads for Johnson & Johnson, Coca-Cola, Fiat and others announced at NewFront that they have agreed to buy $250 million in video ads from YouTube....
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YouTube Improves Content ID To Help Keep Creators From Losing Money
YouTube announced that it's developing a new solution that will let videos earn money while a Content ID claim is being disputed. When both a creator and someone making a claim cho...
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Google Aims New Six-Second Bumper Ads At ‘Snackable Videos’
Google just announced a new six-second video ad format called Bumper Ads, which it will sell through the AdWords auction on a CPM basis. The ads, the company says, are ideal for dr...
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YouTube Adds Spatial Audio For 360-Degree Videos
Google announced the launch of spatial audio for on-demand YouTube videos giving depth and distance to sound the way it has done with video with 360-degree videos. This appears to...
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AdWords Impression Share Change Will Affect API
Google said on Tuesday that beginning later this month, AdWords will begin rolling out a new calculation for impression share. This will affect reports in the AdWords API if you're...
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