Google announced that TrueView for Shopping and Shopping ads on YouTube are now available in AdWords.
The former was announced in May to let businesses run product ads with rel...
Google announced the latest phase of its efforts to give advertisers and agencies more choice in viewability reporting with third party viewability reporting for YouTube.
Adver...
YouTube Red was announced last week as a new membership option for YouTube users that enables them to skip the ads, save videos to watch offline and play videos in the background w...
Questions about the profitability of YouTube have loomed for years, but Google spent a fair amount of time on Thursday's earnings conference call talking up the video service's per...
Back in February, Google launched YouTube Kids - a new YouTube app designed specifically with children in mind to keep them entertained and safe from the more adult-oriented side o...
YouTube is about to get tremendously better for ecommerce thanks to new shopping ads the company announced at IAB Mixx, which will launch this fall. The offering builds on other sh...
AdWords advertisers have won the ability to sue Google over ads placed on error pages as the U.S. Court of Appeals in San Francisco disagreed with a prior ruling from a lower court...
One would have thought that by now, Klout would have included YouTube data. People do after all make hiring decisions based on Klout score (allegedly), and YouTube has been the big...
While not in any way surprising, it looks as though Facebook is poised to fire another shot at YouTube with which it has been increasingly competing for video-viewing eyeballs and...
You always hear about Facebook catching up to, and even surpassing YouTube as a destination for video. And it's no joke – Facebook is a video powerhouse.
But you may or may not...
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