TripAdvisor has announced the acquisition of SinglePlatform from its parent company, Endurance International Group.

SinglePlatform works with restaurants to help them publish and manage their menus online, as well as other pertinent information, such as their hours of operation and contact information. The service has become increasingly important to restaurants, given that “93 percent of diners check menus online before choosing a place to eat.”

“We are obsessed with making restaurateurs’ jobs easier and more successful, and our acquisition of SinglePlatform is an important step in offering them a place to conveniently manage their entire online presence across the web from TripAdvisor,” said Bertrand Jelensperger, senior vice president, TripAdvisor Restaurants. “We look forward to bringing SinglePlatform’s technology and know-how to a truly global audience to help millions of restaurant owners and managers unlock more digital opportunities.”

“We could not be more excited to join forces with TripAdvisor,” said Josh Glantz, senior vice president and general manager, SinglePlatform. “SinglePlatform’s strength in the United States combined with TripAdvisor’s global reach and advertising platform for restaurants perfectly positions our combined team to offer more solutions for owner-operators and multi-location brands everywhere to reach consumers at the moment they are looking for dining options.”

The combination of TripAdvisor and SinglePlatform is a logical one, as TripAdvisor is one of the platforms SinglePlatform publishes information to. Meanwhile, TripAdvisor has been working to expand its services and value to the restaurant industry and the new acquisition will help it make significant strides in that direction.