Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications.

This comes from Bloomberg News, which cites “people with knowledge of the matter”.

The ads would reportedly appear in users’ Twitter feeds on their mobile devices, and would direct them to the advertiser’s page in a mobile app store where the app can be downloaded.

Facebook has had such ads for roughly a year and a half, launching them in October of 2012. By the end of that year, the ads were already being used by 20% of the top grossing iOS apps.

If brands really are growing “disillusioned” with Facebook, they’re going to want to see some more options come to market.

According to Bloomberg’s sources, Twitter has been testing the new ads for at least a few weeks and one advertiser participating in tests found the ads to be “as effective” as Facebook’s.

Twitter isn’t commenting on the ads.

Image via Twitter