Twitter announced that it is rolling out a new kind of recommendation to some users, which aims to deliver personalized suggestions based on when multiple people in the user’s network follow the same user or favorite/retweet the same tweet.

As Twitter recently noted, it is experimenting a lot with different features these days, testing them with small sub-sets of users before launching them to wider groups. The company has been experimenting with the technology for this particular feature by using an experimental account – @MagicRegs.

Twitter software engineer Venu Satuluri explains in a blog post:

As its bio notes, @MagicRecs “sends instant, personalized recommendations for users and content via direct message”. Over time, we’ve been tweaking the algorithms –– based on engagement and your feedback –– in order to send only the most relevant updates.

And that brings us to today –– after getting great feedback, we’re bringing this functionality to more users. Twitter for Android and Twitter for iPhone users will receive recommendations via a push notification. As with any notification, you can change your settings at any time; you can turn these notifications off or on with the “Recommendations” toggle in your notifications settings.

Twitter says it will continue to use the @MagicRecs account for experimentation, so expect further tweaks to the feature as time goes on.

Image: Twitter