Workers at Medium are the latest group of tech employees that have decided to unionize, in an industry where the concept was once foreign.

An overwhelming majority of workers at Medium, some 70%, have come out in favor of forming a union with the Communications Workers of America. The Medium Workers Union has said it will push the company to create a more equitable workplace.

As a union, we will push @Medium to create a stronger, more equitable workplace.

More than 70% of eligible workers have signed cards in support. We demand that @ev and management swiftly and voluntarily recognize our union.

— Medium Workers Union (@mediumworkers) February 11, 2021

The Medium Workers Union emphasizes the challenges faced by companies at the crossroads of media and tech, and is committed to helping the company and employees be responsible stewards of the responsibility that comes with that.

We are organizing because both tech and media are at a crossroads, and it is more important than ever that companies in both industries are equitable and supportive of their employees. This is the age of newsroom buyouts, startups folding, tech companies shifting more jobs to contractors, and the general implosion of independent media. Tech and media companies alike are constantly changing direction, dissolving and reforming, pivoting and refocusing. This often creates business advantages, but it also upends workers’ lives. To thrive as a creative, sustainable platform, Medium must support and protect its workforce and create the best environment possible in these turbulent times.

We will hold Medium, and ourselves, to ethical and just standards. We’ll amplify the voices of the marginalized. We’ll defend democracy with our platform. We’ll restore justice where harm has been done. We’ll help shape a company where all are welcome, protected, and have an equitable share in decision making. And together we’ll build a platform where our users are guaranteed the same.

The tech industry was once a union-free zone, but recent events have begun to change that. Workers at Kickstarter created a union in February 2020, Alphabet created a union in January 2021 and Amazon workers are currently voting on unionization.

One thing is clear: Tech companies are increasingly facing a reckoning with their employees and being held to higher standards than in the past.