X (formerly Twitter) has raised the price of its Premium+ subscription, going from $16 per month to $22 per month.

Premium+ is X’s top-tier subscription, giving users additional features, such as the blue checkmark, ability to monetize accounts, limited in-feed ads, and greater access to the platform’s Grok AI. According to the company, the price hike improves those features, including eliminating in-feed ads altogether.

We’re updating the X Premium+ subscription price on December 21, 2024. New subscribers will pay the updated price starting that day. If you’re an existing subscriber and your next billing cycle starts before January 20, 2025, you’ll be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date. See pricing information in the table below. Prices may vary by location, applicable taxes, and your payment method’s fees. For any questions, please message X Premium.

Why the change?

• Ads-free: X Premium+ is now completely ads-free, providing an uninterrupted browsing experience. This significant enhancement is reflected in the new pricing.
• More features: As this update goes into effect today, Premium+ subscribers will enjoy higher priority support from @Premium, access to new features such as Radar, and higher limits on our most cutting-edge Grok AI models, ensuring you’re always ahead of the curve. Increased pricing allows us to invest more into making Premium+ better and better over time.
• Supporting creators: Your subscription now more directly fuels our evolving creator program. We’ve shifted our revenue share model to reward content quality and engagement rather than ad views alone. Your Premium+ subscription fee contributes to this new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads.

AI companies have been raising prices nearly across the board, so it’s not exactly a surprise that X is following suit.