As the world waits for Google TV to be unleashed this holiday season, Yahoo is doing its best to remind consumers that it already has a foot firmly in the space. The company did so when Google made its announcement, and now on the heels of a survey released by iSuppli last week, they’re at it again. A representative for the company tells WebProNews:

As you may know, Yahoo! has created a platform called Yahoo! Connected TV that delivers content via TV Widgets to Internet-enabled TVs from Samsung, Sony, LG, VIZIO and Hisense. To date, Yahoo! Connected TV has shipped on approximately 3 million TVs in more than 100 countries across North America, Europe, Asia and Latin America. Yahoo! expects millions of additional OEM TVs and other CE devices to ship with Yahoo! in 2010 and 2011.

Currently, there are 50 Yahoo! TV Widgets available for the service and over 150 in the pipeline. Yahoo!’s Widget Development Kit (WDK) is publicly available for developers at http://connectedtv.yahoo.com/developer.  There are approximately 9,400 registered developers. 

According to that survey, which we mentioned in another article, global shipments of internet-enabled TVs will amount to 27.7 million units in 2010. That’s quite a bit more than the expected shipments of 3D TVs, which iSuppli pegs at 4.2 million this year.

While I have no doubt Yahoo will find itself into a significant amount of living rooms, Google’s strategy may be a hard one to top, as it integrates Android and includes a deal with Dish Network, which could be a key to its success in that it will provide (as the company noted frequently throughout the announcement) a "seamless" experience between television content and web content, particularly when it comes to searching for content, an area where Google has clearly won in the past.

In addition, while Yahoo’s widgets provide some interesting use cases, they may also have a hard time competing with the ever-growing Android market full of apps.