Beginning April 18, Zoom will allow paid subscribers to choose which region their data is routed through.

Zoom has experienced unprecedented growth, quickly becoming the option of choice for videoconferencing as millions of people work from home. Despite its popularity, and in part because of it, the company has faced withering criticism for lapses in its security and privacy measures, prompting it to put a 90-day moratorium on new features in an effort to focus on privacy and security improvements. One such criticism is that some calls, as well as the encryption keys used to protect them, were routed through China—despite originating in North America.

True to its promise to focus on beefing up security, Zoom has announced that paying customers will be able to choose where their calls and data are routed. The company began sending out emails to paid subscribers, notifying them of the change, on Monday.

In a blog post, Zoom CTO Brendan Ittelson explained further:

Beginning April 18, every paid Zoom customer can opt in or out of a specific data center region. This will determine the meeting servers and Zoom connectors that can be used to connect to Zoom meetings or webinars you are hosting and ensure the best-quality service.

1. Starting April 18, with respect to data in transit, Zoom admins and account owners of paid accounts can, at the account, group, or user level:

• Opt out of specific data center regions
• Opt in to specific data center regions

You will not be able to change or opt out of your default region, which will be locked. The default region is the region where a customer’s account is provisioned. For the majority of our customers, this is the United States.

This feature gives our customers more control over their data and their interaction with our global network when using Zoom’s industry-leading video communication services.

This is good news for paid subscribers, and further demonstrates the lengths to which Zoom is going to regain the trust they lost.